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Change & Transformation1 MIN Read

Webinar: Leading Microsoft's Change from Consumer Packaged Goods to Enterprise Licensing

Written by

Executive Council for Leading Change

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To view this on-demand webinar, please click here.

From the very first computers to this day, a lot has changed for Microsoft in their now 50 years of operation. As a former Corporate Vice President at Microsoft, Gavriella spearheaded multiple digital and cloud transformation initiatives that have kept Microsoft at the cutting edge of the dramatically evolving field of high tech. Through this webinar, she presented some of her insights and learnings, focusing on when she led Microsoft’s important transition from consumer packaged goods to enterprise licensing in the early part of this millenium, drawing similarities to when she led Microsoft’s sales transition from on premise technologies to the cloud.


Gavriella has worked in the high tech industry for the last 30 years. Most recently, she was the Corporate Vice President at Microsoft and has led businesses across multiple disciplines driving digital and cloud transformation, strategy and execution spanning all aspects of business model and product development, launch, marketing, sales and partner development. As a builder and change agent, she specializes in building new businesses.

Gavriella is also a fierce advocate for Diversity, Equity and Inclusion in the high tech industry. She is a founding sponsor of both the Women in Cloud and Women in Technology Network and serves on the boards of several DEI non-profits. Now, a PE advisor and Member of the Board of Ontinue, Nerdio, Mimecast and Included. She is a TEDx speaker, host of a podcast called “The Big Idea” and author of an eBook and training on #ALLIES.

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