Consumer Behaviour

The Trust Game: How Brands Gain Customers’ Trust

Dec 30 20199m min read

Overview

Trust is earned, not given. How do you convince your customers to part ways with their money? Building brand trust is a calculated and meticulous process that doesn’t happen overnight. Filippo Stefanelli, Chief Marketing Officer of StashAway, goes into detail about customer retention management, communication strategies, and how you can avert a customer’s trust crisis.

Gain Actionable Insights Into:

  • The factors that you need to consider in your customers' journey so as to build trust
  • Winning your customers' trust and retaining their loyalty
  • Why it is important to establish your customers' trust

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