Product Marketing

Getting on Board With E-Commerce

Jan 21 20209m min read

Overview

How can traditional businesses expand into e-commerce and maximise online growth potential? Tai Jian Haw, former Head of E-Commerce at Abbott, offers tips and best practices to guide companies jumping into the online marketplace. He outlines key considerations for those new to e-commerce, why you should plan your budget around the online customer journey, and which metrics to keep in mind when trying to attract consumers.

Gain Actionable Insights Into:

  • The roadmap to integrating your online and physical spaces
  • Using customer data to drive a more engaging sales campaign
  • Making e-commerce work with your sales team, not against them

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