How can traditional businesses expand into e-commerce and maximise online growth potential? Tai Jian Haw, former Head of E-Commerce at Abbott, offers tips and best practices to guide companies jumping into the online marketplace. He outlines key considerations for those new to e-commerce, why you should plan your budget around the online customer journey, and which metrics to keep in mind when trying to attract consumers.
Gain Actionable Insights Into:
- The roadmap to integrating your online and physical spaces
- Using customer data to drive a more engaging sales campaign
- Making e-commerce work with your sales team, not against them