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Marketing Strategy

Adding Gamification to Your Business

Dec 12 201910m min read


How do you build a habit-forming product? Every business dreams of getting their customer hooked to their product or service, and with gamification you can do just that. Allow Sumit Kumar Singh, VP of Online Products at Yatra, to introduce you to gamification frameworks, how big brands are getting their users addicted, and how you can apply gamification strategies to your product to get your customers coming back for more.

Gain Actionable Insights Into:

  • Eight core drives of human psychology that inform people’s behaviour
  • How to give rewards that will keep your customer engaged
  • What separates a good gamification from a great one


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