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Creative Thinking

Why Creative Ideas Are Not Gender Neutral

Jan 23 202030m listen time

Overview

What happens when women take over the editorial direction of a porn magazine? Who came up with the idea of having blue period blood in sanitary product advertising? In this podcast, Uma Rudd Chia, Creative Director at Weber Shandwick, makes a passionate case for why male and female ideas need to come together to create a more holistic environment for design thinking - both in the world of advertising and beyond.

Gain Actionable Insights Into:

  • Examples of typical male and female ideas at play in famous advertising, marketing and PR campaigns
  • The implications of gender bias in the workplace and in creative output
  • How you can aim to promote more inclusive ideas within your company and teams

Hosted by Pippa Woodhead

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