What should you do if you’ve been paid to promote a product, but you don’t like it? Seth Lui, founder of leading Singapore food, travel and nightlife website sethlui.com, explains how he would navigate this; balancing a responsibility to be honest with his readership and maintaining a good relationship with the client.
Gain Actionable Insights Into:
- How to maintain editorial integrity and credibility, whilst also protecting the client relationship
- The terms Seth now has in his sponsorship agreements
- What to say when a client is upset by a negative review
Hosted by Pippa Woodhead