All Things Entertainment

What to Do if You’re Paid to Promote a Product You Hate

Jul 08 202021m listen time


What should you do if you’ve been paid to promote a product, but you don’t like it? Seth Lui, founder of leading Singapore food, travel and nightlife website, explains how he would navigate this; balancing a responsibility to be honest with his readership and maintaining a good relationship with the client.

Gain Actionable Insights Into:

  • How to maintain editorial integrity and credibility, whilst also protecting the client relationship
  • The terms Seth now has in his sponsorship agreements
  • What to say when a client is upset by a negative review

Hosted by Pippa Woodhead


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