Everyone and their grandmother now seems to fancy themselves a “thought leader”. But what does this actually mean, and can anyone claim to be one? In this Corporate Kool-Aid conversation, Andrea speaks to Kate Mallord, former journalist and Head of Marketing at LinkedIn Learning, about how you can make sense of the online noise of “B2B influencers” and ensure content you are putting out there is worthy of being described as “thought leadership”.
Gain Actionable Insights Into:
- The difference between thought leadership and personal brand building
- How to identify the “diamonds in the rough” worth following
- Kate’s advice for steps you can take today to become a reputable thought leader (and why it’s not going to be overnight)
Hosted by Andrea Abbate, Head of Sales Enablement, APAC, LinkedIn