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Marketing Strategy

Is Marketing Automation Suitable for You?

Mar 11 202019m listen time


Everything seems to be automated these days but with multiple channels across marketing, what’s a seamless way of automating your marketing processes? And should you even automate them to begin with? Dhruv Shanker, ex-Head of Affiliate Marketing at Groupon, shows you how brands go about automating their marketing processes, when and how you should approach the investment in these automation systems and even why companies can often fail in this.

Gain Actionable Insights Into:

  • The key challenges of cross-channel marketing automation and its management
  • The level of personalisation that's available across different channels
  • Differences between B2B and B2C marketing automation

Hosted by Prachi Panda


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