All Things Communication

How to Dodge a Question in a Media Interview

Sep 23 202011m listen time

Overview

How can you artfully dodge a question in a media interview that you don’t want to answer? Yin Ching Yeap, Managing Partner of Ying Communications shares how she trains executives going up against the press to avoid saying the wrong thing under pressure.

Gain Actionable Insights Into:

  • Using the “bridging technique” to sidestep a difficult question 
  • Coping with being put on the spot if you’re being broadcast live
  • Dealing with reporters using the “battering ram approach”

Hosted by Pippa Woodhead

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