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Embracing Holistic Demand Planning

Feb 18 202012m min read


Who charts the route for business growth, and what challenges do they face? Abhimanyu Shekhawat, Head of Loyalty and Partnerships at Flipkart, says demand planners should adopt a holistic approach to stay relevant in a data-rich, ever-shrinking world. He shares more about why you should integrate external demand trends and competitors into your growth forecast, why understanding the consumer is key, and the importance of collaborating with other departments to keep their eyes on the prize.

Gain Actionable Insights Into:

  • How to adopt an analytical, consumer-first approach for supply and demand
  • Why not meeting your demand targets can be a good thing
  • Using soft skills to get the whole company on the same page


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