As the saying goes, two heads are better than one. From contests published in newspapers to call for submissions to online crowdfunding campaigns today, the age-old practice of crowdsourcing has always been a way for organisations to seek assistance. Bonnie Chia, Head of Brand at WWF International, gives her take on the power of crowdsourcing and how to craft a campaign that will turn heads.
Get Actionable Insights Into:
- What crowdsourcing is and its value in conservation
- Overcoming common obstacles in crowdsourcing
- Tips to crafting a successful crowdsourcing campaign