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Sustainability: Take Action

Crowdsourcing for Conservation

Jan 08 20214m min read

Overview

As the saying goes, two heads are better than one. From contests published in newspapers to call for submissions to online crowdfunding campaigns today, the age-old practice of crowdsourcing has always been a way for organisations to seek assistance. Bonnie Chia, Head of Brand at WWF International, gives her take on the power of crowdsourcing and how to craft a campaign that will turn heads.

Get Actionable Insights Into:

  • What crowdsourcing is and its value in conservation
  • Overcoming common obstacles in crowdsourcing
  • Tips to crafting a successful crowdsourcing campaign

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