When moving into a new market, which aspects of your business must you localise immediately and what can be left as it is? As Regional Director for Booking.com, Vikas Bhola successfully scaled the business across South Asia Pacific. He’s here to share what he’s learned about localising a product for a new market during rapid expansion.
Gain Actionable Insights Into:
- Questions to ask yourself before you even think about scaling
- Common things that get missed during the research process
- Linguistic and cultural differences you may face in the new market
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