What are the right reasons for doing PR stunts and how do you make sure that these stunts draw all the right attention? Lavinia Rajaram, Head of Communications at Expedia Group, lays out a step-by-step plan of how you can include all the right elements to create PR stunts that are in line with your brand.
Gain Actionable Insights Into:
- The key elements to consider in a PR stunt
- How to determine that you're not going too far
- The common mistakes that people make when it comes to PR stunts
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