Repositioning a brand or product is a delicate matter for any marketer, where a seemingly tiny change can have major repercussions that can cause you to lose your target audience. Sriram Desikan, former Lead, Global Accounts at Facebook who oversaw industry go-to-market specialisation for Health & Beauty verticals across APAC, has handled many storied brand overhauls and explains how you can rock the boat without capsizing it.
Gain Actionable Insights Into:
- Why you need to start by developing a deep understanding of the brand
- The two most important factors for a successful brand repositioning
- How Sriram recovered from a brand positioning that went wrong
Hosted by Pippa Woodhead