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Product Marketing

Repositioning a Brand

May 12 202113m listen time

Overview

Repositioning a brand or product is a delicate matter for any marketer, where a seemingly tiny change can have major repercussions that can cause you to lose your target audience. Sriram Desikan, former Lead, Global Accounts at Facebook who oversaw industry go-to-market specialisation for Health & Beauty verticals across APAC, has handled many storied brand overhauls and explains how you can rock the boat without capsizing it.

Gain Actionable Insights Into:

  • Why you need to start by developing a deep understanding of the brand
  • The two most important factors for a successful brand repositioning 
  • How Sriram recovered from a brand positioning that went wrong 

Hosted by Pippa Woodhead

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