Harley Davidson motorcycles may be overpriced and unreliable – but who cares! The most important thing they sell isn’t bikes, it’s dreams of personal freedom. Lars Voedisch, Managing Director of PRecious Communications, explains how the world’s greatest brands don’t focus on what they sell, but why they’re doing what they’re doing. He shows you how to express this messaging in your PR plan and how new brands can ensure they get this right from the start.
Gain Actionable Insights Into:
- The first few things you need to think about when launching a new brand
- Why new brands typically fail and how they could have succeeded with better PR
- Things people usually think make for good PR in a new brand, but turn out to be bad
- The three essential components that need to be a part of your PR plan
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