Is there a formula for going viral? Megan Yulga, Head of Creative Shop at Circles.Life, has successfully caused both joy and outrage as part of her many outlandish guerrilla marketing campaigns. She outlines her checklist before proceeding with any idea.
Gain Actionable Insights Into:
- How Megan (on purpose) had the police called on her and subsequently got hundreds of thousands worth of PR coverage for her product
- Attention grabbing tricks you can use - and how far is too far
- What you need to do before and after a campaign to maximise your viral efforts
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