When you put George Clooney with a potato, the potato becomes sexy because George is sexy! Brands constantly use tricks to get into consumers' minds so they can drive up their sales. Marek Dawidowicz, Creator and Artist Marketing Lead for APAC at YouTube, explains how this is done. He shares how brands get us to engage in shallow System One thinking (which doesn’t actually require any thinking) and leverage on stereotypes to build a community like how Apple differentiates itself from Microsoft.
Gain Actionable Insights Into:
- What marketers know about consumers that consumers don't know about themselves
- The top three human flaws that marketers expose and use in their campaigns
- The most surprising way of using consumer psychology
- The kinds of messages and campaigns that play on human flaws and psychological elements
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