Hey, comms professionals! Keep calm and step away from the press release.
Your role is no longer a support function - at least it shouldn’t be, argues Melissa Cheah, Communications Director for SEA at Boeing. As a communicator today, you need to be plugged in to current affairs in order to offer solid counsel to your leadership and stakeholders. In this call-to-action for comms leaders to step-up and prove their strategic importance, Melissa outlines how you too can win a seat at the table.
Gain Actionable Insights Into:
- How you can leverage social, economic and political developments to give the business you’re supporting an advantage
- Who your key allies are within the wider organisation, and how their knowledge can help feed into your comms plan
- Why the most important question you can ask yourself is: how can I add value?
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