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Public Relations

Communications for a Successful Merger

Aug 14 201915m listen time

Overview

What are the key considerations when managing the communications before, during and after a large company merger? Darrell Wright, MD of Cognito, has successfully led this process numerous times in his career. Allow him to provide you with actionable insights to get in front of the deal so that you’re prepared, how to combine the two brand messages and even how to choose your company’s Chinese name.

Gain Actionable Insights Into:

  • The process the communication department goes through once a merger is confirmed
  • Challenges when combining the different brand messages
  • How to ensure the communications team plays a key role from the beginning

Hosted by Pippa Woodhead

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