How do you go about starting to change a legacy brand? Ashim Mathur, Senior Director of Marketing at Dolby, talks you through how to start changing public perception of a well known brand and the challenges you might face in pursuit of a new narrative. Overall, he says, you must be passionate, patient and consistent in order to succeed.
Gain Actionable Insights Into:
- When you should start thinking about changing a brand story
- Establishing your core objectives and instruments to achieving this
- Building your long-term strategy
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