Branding

Changing a Long Standing Brand Story

Feb 06 202010m listen time

Overview

How do you go about starting to change a legacy brand? Ashim Mathur, Senior Director of Marketing at Dolby, talks you through how to start changing public perception of a well known brand and the challenges you might face in pursuit of a new narrative. Overall, he says, you must be passionate, patient and consistent in order to succeed.

Gain Actionable Insights Into:

  • When you should start thinking about changing a brand story
  • Establishing your core objectives and instruments to achieving this
  • Building your long-term strategy

Hosted by Pippa Woodhead

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