If you’ve been tasked with ghostwriting an article for a chief executive, you need to make sure the story is fresh, clean and noteworthy. How do you come up with a byline article that’s worth reading? Preeti Gupta, Director of Corporate Affairs at BMW Group Asia, shows you how to develop a unique angle, engage readers and end your article with a bang.
Gain Actionable Insights Into:
- Coming up with creative hooks, and topics your chief executive should be writing about
- Where you can find good supporting points
- Stylistic approaches, openings and endings that will help to enhance the piece you're writing
Hosted by Pippa Woodhead