Public Relations

Byline Articles That Get People to Stop Scrolling

Jul 01 20197m listen time

Overview

If you’ve been tasked with ghostwriting an article for a chief executive, you need to make sure the story is fresh, clean and noteworthy. How do you come up with a byline article that’s worth reading? Preeti Gupta, Director of Corporate Affairs at BMW Group Asia, shows you how to develop a unique angle, engage readers and end your article with a bang.

Gain Actionable Insights Into:

  • Coming up with creative hooks, and topics your chief executive should be writing about
  • Where you can find good supporting points
  • Stylistic approaches, openings and endings that will help to enhance the piece you're writing

Hosted by Pippa Woodhead

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