In his decades long career, Dheeraj helped shape the journey of many brands including MasterCard India, Maybank Malaysia, Amazon India, Sensodyne, Star Bharat, Virgin Mobile India, Max Bupa, RedFM, Marico Corporate, Tata AIG, Bajaj motorcycles, SBI Life and ITC Aashirwad. He’s currently the MD, India and Chief Strategy Officer, South Asia at Leo Burnett. Dheeraj seems to have a knack for winning awards. He’s led his teams to win over 50 effectiveness awards including a gold for effectiveness at CannesLions 2017 and a Grand Effie at India Effies 2017. He was on AdAge’s (India) list of Ad People of the Year, 2015, and amongst Campaign Asia’s top 40 under 40 list in 2014. Dheeraj has also authored two bestselling books on the Indian consumer market.