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Dhruv Shanker

Dhruv Shanker

SVP, Head of Affiliates

Daraz - Alibaba Group

Profile

A creative marketer with over 15 years of experience, Dhruv is currently SVP, Group Head, Affiliate Marketing, Lazada (Alibaba Group) and most recently the Head of Marketing & BD for ofo Asia-Pacific. He was responsible for digital, brand, and field marketing efforts and partnerships across Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Korea, Australia, Japan, India and the Philippines. Previously, Dhruv led the Asia-Pacific expansion for Blueshift – a San Francisco based SaaS company focused on marketing automation, programmatic CRM and personalizing the customer journey. He sold automation solutions to several e-commerce, travel, and retail brands in the APAC region and established Blueshift's regional presence through content marketing, events, sponsorships and PR. Prior to this, Dhruv was the Head of Affiliate Marketing, APAC for Groupon India, after his role as AVP of Marketing there. In addition to leading out-of-the-box marketing strategies, he was in charge of driving strategy, implementation and optimization of one of Groupon’s largest marketing channels, increasing traffic, registrations and revenue at a positive ROI. He managed a multi-million dollar marketing budget and increased distribution for Groupon through key partnerships across Japan, Australia, New Zealand, South Korea, Taiwan, Hong Kong, Singapore, Malaysia, India, Indonesia, Thailand and the Philippines.

By Dhruv Shanker

Work or Life? Here’s How You Can Have Both! Tigerhall Chats
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Balancing Family and Work

Work or Life? Here’s How You Can...

Dhruv ShankerSVP, Head of AffiliatesDaraz - Alibaba Group
Your Last Month on the Job
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Career Advancement

Your Last Month on the Job

Dhruv ShankerSVP, Head of AffiliatesDaraz - Alibaba Group
Is Marketing Automation Suitable for You?
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Marketing Strategy

Is Marketing Automation Suitable...

Dhruv ShankerSVP, Head of AffiliatesDaraz - Alibaba Group
Side Income: Earn as a Brand Affiliate
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Influencer Marketing

Side Income: Earn as a Brand Aff...

Dhruv ShankerSVP, Head of AffiliatesDaraz - Alibaba Group

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