Cheryl is Co-Founder and Lead Consultant at Orchard Clinic, a specialised centre for incontinence and pelvic floor. Orchard Clinic came about as Cheryl was teaching yoga and saw many students dealing with issues such as incontinence and a weak pelvic floor. Today in her daily work, she combines advanced medical technology with physical therapy to help patients navigate through different conditions and symptoms, including incontinence, constipation, Diastasis Recti, weak pelvic floor and poor intimate health. Cheryl has over 15 years of experience in public relations, advertising, corporate communications and marketing consultancy. Her experience spans across various industries including e-commerce, fashion, retail, entertainment, sports and logistics. Prior to her current role, Cheryl led marketing and communications globally for DHL eCommerce, a division of Deutsche Post DHL Group focused on e-commerce. She also held various roles in the corporate communications and responsibility team for DHL Asia Pacific, Middle East and Africa.