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Simon Elsby

Simon Elsby

Regional Sales Director, APAC

AFS Technologies

Profile

Simon has worked in and run major consulting projects with iconic companies such as Abbott Laboratories, Coca-Cola, Samsung, Friesland Campina, Treasury Wine Estates, AACo, Diageo, Carlsberg, Suntory, Galderma, BAT and Mondelez. He has over 25 years of experience in various industries such as healthcare, consumer electronics, retail consulting and FMCG. Simon specialises in shopper and category strategy development, omni-channel and customer leadership, revenue management, organisational performance and capability building. He also has a great passion for driving digital commerce commercial transformation. He’s currently the Regional Sales Director for Asia Pacific at AFS Technologies. Spending over seven years based in Singapore and working across Southeast Asia has given Simon an intimate understanding of both the offline and online retail environments in Vietnam, Philippines, Malaysia, Thailand, Indonesia, Singapore, Myanmar, Cambodia and Laos, as well as those in Australia and New Zealand.

By Simon Elsby

Retail Marketers: It's Time You Understood This About Sales
Time icon15m
Podcast Icon
Marketing Strategy

Retail Marketers: It's Time You ...

Simon ElsbyRegional Sales Director, APACAFS Technologies
Retail Sales: It's Time You Understood This About Marketing
Time icon13m
Podcast Icon
Be the Best Sales Performer

Retail Sales: It's Time You Unde...

Simon ElsbyRegional Sales Director, APACAFS Technologies

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