Sarah brings over 20 years of experience working in Business Intelligence to her SVP role as Head of Data Democratization APAC & EMEA at Citi Bank. Sarah’s passion is making storytelling clean, clear and simple by instilling best practices and reducing cognitive load all while using beautiful design. Her creative direct design thinking allows executives to drive their business from powerful visual insights through data. Before joining Citi in 2019, she was Director of Visual Intelligence at Standard Chartered Bank. Sarah is a Tableau Social Ambassador and co-leads the Singapore Tableau User Group, bringing people together both globally and locally to share, learn and even hack their way to better visualisation design thinking. She is also a Certified SCRUM Master and Tableau Desktop Specialist.