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Lyubomir Minkov

Lyubomir Minkov

SVP, Marketing

NTUC Enterprise

Profile

Lyubomir’s expertise is performance marketing for e-commerce, CRM personalisation and customer segmentation, which he has applied across industries including retail, tech, and telcos. He is currently an SVP of Marketing at NTUC Enterprise, where he heads up marketing for FairPrice Digital Business as well as a Customer Analytics COE team. Lyubomir covers marketing across the entire user funnel from acquisition to engagement and retention. Prior to joining NTUC, Lyubomir spent six years as project manager at Roland Berger in SEA and Europe. As a management consultant, Lyubomir led international projects in digitalisation, new market entry, commercial due diligence, pricing optimization and digital marketing. He also served as GM for a Rocket Internet owned e-commerce business in South East Europe.

By Lyubomir Minkov

When Bad Personalised Marketing Happens to Good People
Time icon19m
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Consumer Behaviour

When Bad Personalised Marketing ...

Lyubomir MinkovSVP, MarketingNTUC Enterprise
The Little-Known Psychology of Great Presentations
Time icon20m
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All Things Communication

The Little-Known Psychology of G...

Lyubomir MinkovSVP, MarketingNTUC Enterprise

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