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Henry Christian

Henry Christian

Head of Loyalty



Henry’s loyalty marketing journey began in the financial sector with OCBC Bank and American Express and has spanned across department stores such as Robinsons Group and lifestyle retails like Wing Tai and MAP. He is currently the Head of Loyalty at NTUC Link, where he spearheads Plus!, Singapore’s largest & most successful consumer rewards programme. As a loyalty marketing and CRM expert, he understands the importance of brand authenticity and prioritises the customer’s experience. Henry regularly shares his experience with fellow practitioners at industry events and radio talk shows.

By Henry Christian

Breakage vs Engagement: Retaining Loyal Customers
Time icon6m
Ebook Icon
Consumer Life Cycle Marketing

Breakage vs Engagement: Retainin...

Henry ChristianHead of LoyaltyNTUC Link
Loyalty Programmes: What's Up Ahead?
Time icon11m
Podcast Icon
Consumer Life Cycle Marketing

Loyalty Programmes: What's Up Ah...

Henry ChristianHead of LoyaltyNTUC Link


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