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Bonnie Chia

Bonnie Chia

Head of Brand

WWF International


With over 10 years of marketing and communications under her belt, Bonnie has delivered impactful, award-winning campaigns for brands including P&G, SK-II, ASUS, Panasonic, and IHG. She cut her teeth in the industry with successful stints at the top ad and PR agencies across the globe, where she honed her skills in advertising, PR and brand development. After joining WWF’s Earth Hour global team in Singapore, she switched gears to marketing and branding for social good and sustainability, leading the global strategy and planning for the world’s largest grassroots movement. She is currently Head of Brand for WWF International, and her portfolio expands to include the development of the WWF brand globally.

By Bonnie Chia

Small Steps to Embracing Sustainability
Time icon12m
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Communicating as a Leader

Small Steps to Embracing Sustain...

Bonnie ChiaHead of BrandWWF International
Does Your Brand Have the Value It Should?
Time icon17m
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Does Your Brand Have the Value I...

Bonnie ChiaHead of BrandWWF International


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