Deep is a reputed analytics expert, thought leader and a passionate evangelist of data science with a distinguished career spanning more than two decades of delivering sustained and increasing profitability through analytics-led business transformation. He is currently the Chief Data Analytics Officer at Aditya Birla Group, where he leads its AI-led digital transformation to enable operational efficiencies, drive new business growth, and deliver successful outcomes across its multi-sector business. Prior to Aditya Birla Group, Deep was the Founder-CEO of Tata Insights Quants, Tata Group’s Big Data and Decision Science company; thereby giving him a unique privilege of setting up the Analytics arm for the founder institutions of modern India, Tatas and Birlas. Deep has also held various key positions in US and India with multinationals like Citigroup, HSBC, and American Express to steer their Global Digital and Analytics agenda. He is a Computer Science graduate with an MS in Information Systems and an MBA in Marketing from Arizona State and holds patents in Decision Science and Information Management capabilities.