Shawn has over 17 years of consumer insights, brand communications, and product innovation research experience. He is currently the Global Lead for Consumer Insights (Food & Nutrition) at GSK. Shawn has in-depth experience and knowledge in technology, F&B, nutrition, and banking. He has served various blue-chip and local clients across Southand Southeast Asia. Shawn is also a regular keynote speaker in various seminars and conferences such as FUTR, Forward Leading, ESOMAR, Asia Research Seminar, and Qual 360.