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Kristy Castleton

Kristy Castleton


Rebel & Soul


Kristy’s passion for neuromarketing and technology teamed with a love for new experiences, drove her to set up an agency that does things a little differently to all the rest. She’s the Founder and Chief Memory Maker of Rebel & Soul, a multi-award winning neuroexperience agency that applies a proprietary neuroscience methodology called INVOLVE®, to produce highly memorable marketing and live event experiences. Rebel & Soul has worked with some of the world’s leading brands and agencies like The Macallan, Sephora, HSBC, CNN, Chanel and Dentsu to create marketing campaigns that pack a memory laden punch. They won the coveted 2019 Agency of the Year award with both Marketing Magazine and The Special Event Asia. Kristy’s extensive local and global brand experience sees her regularly called upon for insights on neuroexperience, neuromarketing, experiential marketing, customer engagement, return on investment, leadership and mentorship. Kristy is one of the lead keynotes and judges for Mumbrella and The Special Event Asia. Her vision is to drive global marketing from an art into a science. With a 2019 Campaign Asia Women Leading Change ‘Entrepreneurship of the Year’ title, 2018 CMO Women’s Leadership Award and as one of only two founders to feature in Campaign Asia’s Women to Watch list it’s clear that her unique application of science to memory making is driving her closer toward her goal.

By Kristy Castleton

Neuroscience: Creating Unforgettable Brand Experiences
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Consumer Behaviour

Neuroscience: Creating Unforgett...

Kristy CastletonFounderRebel & Soul
I’m Really Ambitious, But I’m Also Sick
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Well-being at Work

I’m Really Ambitious, But I’m Al...

Kristy CastletonFounderRebel & Soul


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