James has over 20 years digital marketing experience, working with global brands such as Mastercard, Budweiser, Corona, Calvin Klein, IKEA, Johnson and Johnson, General and Coca-Cola to name a few. He is currently Creative Digital Storyteller and Business Director at The Goat Agency. James specialises in innovative tech like AI/VR/AR, digital transformation and MarTech, supported by solid traditional digital foundations. The portfolio of agencies that James has worked for includes SlipStream, Potion, ICLP, LBi, MRM//McCANN, Bruce Clay and Ogilvy. He worked in a number of different roles at these organisations including Client Services Director, Marketing Director, Strategy Director, Head of Digital & Social, General Manager and CEO.