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Benoit Wiesser

Benoit Wiesser

Chief Strategy Officer, Asia

Ogilvy

Profile

With a background in consumer insight, innovation and .com-era digital, Benoit is the Chief Strategy Officer of the Ogilvy Asia Group and its regional lead for Brand Strategy. He leads a team of over 450 strategists across the region. Benoit joined Ogilvy in Bangkok as the regional planner on Dove. Since then, he has led strategy across a variety of briefs in FMCG, B2B and technology, covering accounts such as GSK, UPS, Mondelēz, and Unilever-owned Pond’s. He then went on to become Ogilvy Asia’s Head of Strategy Integration & Effectiveness. Benoit is a two-time winner of Campaign Magazine’s Asia-Pacific Planner of the Year (2014 and 2018)

By Benoit Wiesser

How the Right Brand Purpose Could Change Everything
Time icon17m
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Branding

How the Right Brand Purpose Coul...

Benoit WiesserChief Strategy Officer, AsiaOgilvy
Should You Focus on Brand Salience or Brand Loyalty?
Time icon19m
Podcast Icon
Consumer Life Cycle Marketing

Should You Focus on Brand Salien...

Benoit WiesserChief Strategy Officer, AsiaOgilvy

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