Amer helps organisations reimagine their future in a rapidly changing digital economy. He’s currently the APAC Head of Digital Transformation at Facebook, based in Singapore. Amer enables digital agencies and consulting firms to drive enterprise-wide digital transformation for their clients through the use of Facebook's platforms and products. Prior to joining Facebook, Amer helped to scale Deloitte Digital from the ground up to the leading digital creative consultancy in the region, helping numerous clients on their digital transformation journey. Previously he was General Manager & Head of Strategy at Deepend, one of Australia’s leading independent digital agencies. Over the past 18 years, he has also built several successful startups. Amer was a finalist for the 2011 Young Executive of the Year Award and has been featured in numerous publications including Australian Financial Review, AdNews, B&T, and Contagious.