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Patrick Rona

Patrick Rona

Director, Head of Brand & Thought Leadership

Cigna International Markets

Profile

Having held several senior regional and global agency roles in companies such as McCann Worldgroup, DDB, OgilvyOne, and Craik Jones, to name a few, Patrick is currently the Director and Head of Brand and Thought Leadership at Cigna IM. He brings nearly 25 years of experience to this role. Patrick is responsible for all brand marketing and thought leadership activities across all International Markets targeting employees, B2C and B2B audiences. He also manages communications plans across paid, owned and earned media channels, in addition to handling and creative, PR and media agency relationships and associated budgets. Prior to Cigna, Patrick was the Chief Digital Officer for McCann Worldgroup APAC for five years. At McCann, Patrick was responsible for the growth of the agency’s digital marketing capabilities, revenue and reputation; and for helping lead key client relationships including L’Oreal, Coca Cola and Cigna IM. During his tenure, Patrick helped the agency become the APAC Effie Most Effective Agency Network (2018, 2019). Before joining McCann, Patrick was Chief Digital Officer for DDB Group, Global Digital Client Partner for OgilvyOne UK, Head of Digital for Craik Jones London, SVP / Head of Client Service for Digitas London, and Account Director for Agency.com New York. Patrick began his career in private equity in New York in the early 1990’s, where he helped build one of the first trans-Latin America mobile networks in partnership with Motorola and Bell South.

By Patrick Rona

Being Let Go in a Bad Economy
Time icon19m
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Career Advancement

Being Let Go in a Bad Economy

Patrick RonaDirector, Head of Brand & Thought LeadershipCigna International Markets
How to Tell Your Team You’ve Been Let Go
Time icon12m
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Communicating as a Leader

How to Tell Your Team You’ve Bee...

Patrick RonaDirector, Head of Brand & Thought LeadershipCigna International Markets

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