With 21 years of experience in developing creative strategies, building partnerships, and developing exciting campaigns, Suraja is currently transforming and growing BBDO India as the CEO. His clients include iconic brands such as Unilever, Marico, P&G, Nestle, Godrej, Tata, Idea Cellular and Citibank, to name a few. He has been at the helm of some of the most memorable campaigns including ‘What an Idea, Sirji’ for Idea Cellular and ‘Tata Tea- Jaago Re’. Previously, Suraja was EVP & General Manager at McCann Mumbai, and National Planning Head at Truth Central, McCann’s global thought leadership unit. He joined the agency network as Executive Planning Director. Soon after, he was handpicked to lead the McCann Mumbai office. Under his leadership McCann built an enviable reputation, winning ‘Agency of the Year at the local Effie’s in 2018 & 2019, as well as numerous accolades at the APAC Effie’s and WARC awards. Prior to McCann, Suraja worked with Publicis Worldwide, Lowe Lintas and Mudra DDB. Suraja conceived and executed India’s first creative programme with a specialisation in Copywriting & Art Direction at the MICA (Mudra Institute of Communication, Ahmedabad). He is also one of the founding members of APG (Account Planning Group) India, and a visiting faculty for the Planning Boot Camp at Miami Ad School, Mumbai.