Anuradha has over 20 years of multi-industry experience in marketing, having held senior positions in companies like Philips India Ltd., Sodexho Pass, and Shoppers Stop. She is currently the Head of Brand Strategy at Gulf Oil. In her various roles, she has been responsible for strategy, planning and implementation of marketing programs to deliver business results. Anuradha has extensive experience in setting up and managing loyalty and CRM programs. She has also successfully planned and managed new product launches and digital marketing campaigns. Her interests include customer behaviour, retail management, CRM and loyalty programs, brand management and strategic marketing.