Siddharth’s key role at Nielsen revolves around merging the science of big data with the art of research. He also manages strategic growth, process integration and innovation within the Consumer Insights division. The Holmes Report named Siddharth a Top 25 Asia-Pacific Innovator in 2017. Prior to Nielsen, Siddharth oversaw the Insight & Analytics Division for WE (Waggener Edstrom) Communications across Asia Pacific. Here, he led and developed projects across key industry verticals: technology, healthcare, retail, automotive, finance and travel. Siddharth is also passionate about the use of research and measurement to impact human lives and has contributed to pro-bono consulting projects in West Africa and South America. There, he led research and Monitoring and Evaluation projects for Accenture’s ‘Making Markets Work’ programme that was carried out in Nigeria and Guyana in partnership with VSO, one of the world’s leading social development organizations.