Kim has a wealth of experience spanning four countries, three continents in almost two decades. He is the Chief of Strategic Communication and External Relations at WWF-Singapore, the world's largest conservation organisation with offices in about 100 countries. In this role, he leads multi-stakeholder engagement at WWF-Singapore to address some of the region’s most complex environmental challenges, from haze to climate change and food. He advocates for policy commitments by businesses and governments while driving behavioural changes amongst mass audiences. At WWF-Singapore, Kim pioneered innovative approaches that tap into the digital-connected to drive conservation outcomes. Initiatives that he has led include an award-winning augmented reality rainforest experience with the ArtScience Museum and Google and multiple public campaigns to address haze in Singapore. As a result of these campaigns, top businesses in Singapore have committed to taking action on sustainable palm oil. Thanks to Kim’s efforts, over 270 F&B outlets removed plastic straws, and 89 restaurants dropped shark fin from their menus.