As a future-focused marketing leader with more than 18 years of experience, Shaifali has expertise in product, marketing, and strategy across financial services and technology. She’s currently Head of Large Customer Marketing and Events for Asia Pacific. In this role, Shaifali helps businesses understand consumer behaviour and trends that are driving our world so that they can be more effective and efficient by utilizing digital marketing's full potential. Prior to joining Google, Shaifali held marketing leadership roles at American Express for eight years in both the B2C and B2B space and worked on a number of digital first brand building and revenue driving initiatives. She started her career with HSBC with a brief stint in Mumbai before moving to London where she spent six years developing a strong foundation in consumer marketing.