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Yin Ching Yeap

Yin Ching Yeap

Managing Partner

Ying Communications

Profile

Yin Ching helps both C-level executives and communications professionals to get the right messages across, in both good times and bad. With over 25 years’ experience advising clients in the B2B space, Yin Ching is currently Managing Partner at Ying Communications. Yin Ching specialises in connecting business strategy and priorities with a communications strategy, with a special focus on developing the plans and key messages necessary to create a strong and consistent brand. She has conducted media training for many B2B clients including Cargill, Cisco Systems, General Electric, LANXESS, Motorola Solutions, DSM Dyneema, Red Hat, Tetra Pak and Clariant. In her previous role at IBM, Yin Ching was responsible for corporate communications, media training, product PR and internal communications. She played a significant role in the regional conceptualisation and launch of IBM’s e-business initiative.

By Yin Ching Yeap

Media Training: How to Recover From a Bad Response
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Public Relations

Media Training: How to Recover F...

Yin Ching YeapManaging PartnerYing Communications
Avoiding “Verbal Vomit” in Media Interviews
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Personal Branding

Avoiding “Verbal Vomit” in Media...

Yin Ching YeapManaging PartnerYing Communications
How to Dodge a Question in a Media Interview
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All Things Communication

How to Dodge a Question in a Med...

Yin Ching YeapManaging PartnerYing Communications

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