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Abhishek Rao

Abhishek Rao

Brand Head, MTV, Comedy Central, & Paramount Channel

Viacom International Media Networks (Asia)

Profile

Abhishek ‘Shakey’ Rao likes chillies, the colour blue, beer, film scores and – oh wait, this is not that kind of bio. From writing, long-form production, short-form creation, and promos to creative services, content, social, and brand, Shakey has been getting away with working with cool people doing cool stuff for way longer than he expected. With stints in various production houses, commercials, ESPN and FOX, he’s now at Viacom where, with a bunch of fun people, he’s playing with some very fun brands - MTV, Comedy Central & Paramount. He finds himself amazed at how storytelling is changing, and is constantly looking for the next exciting way to create, communicate, and share content.

By Abhishek Rao

Here's the Recipe for TV Magic
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All Things Entertainment

Here's the Recipe for TV Magic

Abhishek RaoBrand Head, MTV, Comedy Central, & Paramount ChannelViacom International Media Networks (Asia)
How Do TV Stations Decide Which Shows to Air?
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All Things Entertainment

How Do TV Stations Decide Which ...

Abhishek RaoBrand Head, MTV, Comedy Central, & Paramount ChannelViacom International Media Networks (Asia)
The Changing TV Landscape
Time icon9m
Podcast Icon
All Things Entertainment

The Changing TV Landscape

Abhishek RaoBrand Head, MTV, Comedy Central, & Paramount ChannelViacom International Media Networks (Asia)

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