Zain is a startup maverick, media personality and all around multi-hyphenate. He has experience in building e-commerce ventures from the ground up. His expertise in Southeast Asia has taken him from gestating companies like Lazada Malaysia (part of Alibaba Group) and 11 Street Malaysia to networking with a cluster of SEA countries like Singapore, Thailand, Indonesia, Philippines and Vietnam while co-founding Rocket Internet venture Zalora. He is currently the Head of Singapore Post Ecommerce, a leading ecommerce enabler in Southeast Asia helping brands and SMEs manage their e-commerce business end to end. Prior to Singapore Post, he was Senior Vice President of Digital Transformation at Creador, a Private Equity Fund Headquartered in Kuala Lumpur with a portfolio of retail companies. While at Creador, he was responsible for building and implementing digital strategies for portfolio companies to enable E-commerce, incorporate omni-channel initiatives and initiate digital innovation onto their customer acquisition, data analytics and warehouse operations. Prior to joining Creador, he was the Managing Director at Daraz Pakistan where he was instrumental in the successful sale of the business to Alibaba group.