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Carlos Hernandez

Carlos Hernandez

Head of Market Insights



Carlos has spent the past 5 years leading the Market Insights team for Abbott’s corporate brand in Asia. Abbott Laboratories is a global health care company that sells research-based pharmaceuticals, medical devices, diagnostics and nutritional products across 150 countries with a revenue of over 27 billion in 2017. Before this, Carlos did Consumer & Market Insights at Reckitt Benckiser where he used his expertise to accelerate growth for various brands such as Strepsils, Nurofen, Vanish, Durex, and Dettol for 3 years. Carlos started out as an Analyst in Nielsen for 8 years where he managed a series of international accounts and provided consumer insights analysis to senior management. He then went on to become the Consumer Insights Director at Kantar Worldpanel in the UK for 2 years where he grew companies like Sainsbury to be more relevant to its consumers.

By Carlos Hernandez

How to Win Your Consumers' Hearts
Time icon12m
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Consumer Behaviour

How to Win Your Consumers' Heart...

Carlos HernandezHead of Market InsightsAbbott


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