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Carlos Hernandez

Carlos Hernandez

Head of Market Insights

Abbott

Profile

Carlos has spent the past 5 years leading the Market Insights team for Abbott’s corporate brand in Asia. Abbott Laboratories is a global health care company that sells research-based pharmaceuticals, medical devices, diagnostics and nutritional products across 150 countries with a revenue of over 27 billion in 2017. Before this, Carlos did Consumer & Market Insights at Reckitt Benckiser where he used his expertise to accelerate growth for various brands such as Strepsils, Nurofen, Vanish, Durex, and Dettol for 3 years. Carlos started out as an Analyst in Nielsen for 8 years where he managed a series of international accounts and provided consumer insights analysis to senior management. He then went on to become the Consumer Insights Director at Kantar Worldpanel in the UK for 2 years where he grew companies like Sainsbury to be more relevant to its consumers.

By Carlos Hernandez

How to Win Your Consumers' Hearts
Time icon12m
Ebook Icon
Consumer Behaviour

How to Win Your Consumers' Heart...

Carlos HernandezHead of Market InsightsAbbott

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