David’s passion for building brands has seen him holding senior leadership positions across the world in sports, fashion, and lifestyle sectors. He is currently the Managing Director of Birkenstock Southeast Asia. David is also responsible for creating The Social Foot, a leading sneaker retail experience in Asia and MENA. With extensive expertise in wholesale, retail, distribution, licensing, and franchising and he’s worked with notable brands including Hanes, Calvin Klein, and Lee Cooper. David has lived in Europe and Asia and travelled across EMEA and APAC. As a result, he has a great understanding of the culture, way of life and style of doing business in these regions.