With two decades of experience in consumer marketing in retail, online, experiential and digital domains, Amit is leading Intel’s retail engagement in new and emerging retail facing sectors like VR, AR and Conversational Commerce among others. He has been at the forefront of integrating digital tools among Online Retail across the region, creating gaming experiential experiences for millennials. Amit also develops new consumer journeys that mesh offline and online buying worlds. Amit has been a retail speaker and writer at several APJ forums over the last couple of years. He speaks on new retail trends and technologies that are impacting tech brands globally, building on his experience in managing India and APJ markets for Intel.