Rudy was responsible for future-proofing DBS by creating collaborative opportunities with firms throughout various segments of the Fintech ecosystem. As traditional forms of banking are being disrupted, these partnerships help maintain DBS's position as the leading bank in Southeast Asia. As the Head of Fintech, Rudy’s role involved detailed needs analysis of various business functions within the bank, market scans and partnerships. His analyses helped conceptualise the recommendations to smoothen existing business processes within the bank. Rudy was formerly with SPH in venture investments and business innovation. In his role, he worked closely with startups, conceptualising, developing and funding new business models that empowered fresh revenue streams across SPH's extensive range of media and engagement platforms. He was responsible for championing and evangelising SPH's media innovation thrust ideology into the marketplace.