Lars is an experienced global communications and business professional with over 15 years of expertise in growing, managing and defending leading brands’ reputations from an in-house and agency perspective. He started and runs PRecious Communications out of Singapore, a regional integrated, strategic communications consultancy that works with young brands and startups as well as global market leaders and government agencies. He drives impactful communications strategies that contribute to companies’ growth objectives and grew PRecious into a regional and award-winning stronghold. Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Bundesliga, Citi, Coca-Cola, DBS, Evernote, Fidelity Investments, Huawei, Intel Security, Lenovo,Porsche, P&G, Standard Chartered Bank, Yahoo!. Prior to starting PRecious Communications, he worked with companies including Hill+Knowlton Strategies as Executive Director, Managing Consultant at Dow Jones, Account Director with Fleishman, Corporate Communications Manager at DHL and President of AIESEC in Germany after having worked in multiple roles as a journalist across print and broadcast.