Having held senior positions at global organisations such as PwC, Accenture, Wipro, and HP, Amelia has a background in leading technology-backed business innovation. Her experience spans delivering innovation led strategies from idea to implementation across global industries and governments. Amelia brings over 25 years' expertise in leading innovation and digital business transformation experience at CXO and Board levels in Fortune 100 firms. She has established, built and led global and regional innovation programs for leading global consultancies, tech companies, and FMCG. In her current role as Managing Director at AlixPartners, Amelia helps clients leverage digital and data capabilities to transform their businesses. Prior to this, Amelia served as PwC’s Chief Digital Officer leading firm-wide innovation internally and for external clients across industries. During this time, she led PwC’s digital focus: developing digital wins in market strategies, capitalising on new technology, innovating business and service models, building platform plays with ecosystem partners, and driving PwC’s digital solutions to bring the best solutions to clients. Prior to joining PwC, she was Managing Director for Accenture Switzerland and regional CPG industry lead.